H&M announced today a special collaboration with fashion icon and legendary Fashion Director (once described by photographer Helmut Newton as a 'fashion maniac') Anna Dello Russo.
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.
An idol of the blogosphere (you might have noticed) Anna Dello Russo, currently Fashion Director at Large and Creative Consultant at VOGUE Japan, has created a special collection of accessories for H&M. Unabashedly glamorous, precious and playful, the range is an expression of Dello Russo’s taste for ornamentation. The collection features jewelry, sunglasses, shoes, bags and a trolley allowing H&M customers uniqueness at an affordable price.
Available from October 4, 2012, at the peak of the global fashion weeks tour, in around 140 stores worldwide and online.