Blauer Spring Summer Campaign
Bruce Springsteen ringing in our ears after a rather 'noisy' trip to the office today, the sun shining once again here in Geneva inspired our "Born in the USA" look for our trip to the surrounding countryside and lakeside.
BLAUER Tank Top to get those arms and shoulders tanned, shorts (from Blauer again) just in case we actually do decide to wade into the freezing lake waters, and a Star-Spangled-Banner shawl from -yes you've guessed it- the Blauer 2012 men's collection, just in case the Bise wind decides to start up again.
Match those with DIESEL's Denim Back Up Strip ruck sack, to carry your picnic, drinks, rolled up windbreaker and usual odds and sods, a pair of classic iconic RAYBANs (got to protect our eyes you know) and THE ROW's new sneaker collection for SUPERGA
Diesel Back Up Stripe, Rayban & Superga for The Row