After the sheer invasion of China by luxury and fashion companies of such as Vuitton, Prada etc, Chinese designers and brands are now heading west to show off their designs. Should their European counterparts be worried? Possibly.
(Image via Red Luxury)
Just as Western luxury brands colonize China, it is inevitable that Chinese companies will want to do the same right back. Big ambitions – and big payrolls – amid Chinese designers and entrepreneurs mean that some of the country’s brands are already making bids at international status. The most anticipated of these is Shanghainese designer Uma Wang, who American Vogue featured following the Paris show in October.
While many popular European brands like Louis Vuitton have an artisanal history spanning several centuries, young Chinese dominate the top business schools and creative colleges More.......