No real surprises at the top of the list with Apple first, IBM second, Google third, McDonald's fourth and Microsoft fifth.
According to Brandz almost half of the Top 100 brands lost value, where the key determinant was financial performance rather than brand for nearly three quarters of the brands that declined.
One in five of the 2012 Brandz top 100 come from fast growing economies, with a slight decrease in total value for these brands due to the decrease in business in Brazil and China.
Of the 100 brands the only luxury/fashion brands to make it into the list are Louis Vuitton in 21st place rising 5 places and Hermes in 32nd place rising a staggering 39 places!
For an in depth report on the positioning of the luxury brands read the excellent article by Rachel Lamb in today's Luxury Daily.