GREEN PEBBLES

GREEN PEBBLES

A Passion for luxury, fashion & watches

WE "LIKE" BURBERRY!

2012-01-17 10:21:55.0

BURBERRY LEADS THE WAY ON FACEBOOK & YOUTUBE!

 

Focus on customer engagement has proven particularly successful for Burberry.  

 

Its customer engagement strategy and investment in digital technology has ensured that Burberry maintains its leadership position in social media with over 10 million Facebook fans and 10 million views on Youtube. 

 

Image via Stylefrizz.com

 

Angela Ahrendts, Chief Executive Officer, commented:

" Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness, further strengthening brand momentum."

 

Proof that social media can make a difference to companies can, in our opinion, be sought in the fact that Burberry's Christmas and pre christmas sales results were up +21% compared to the same period last year.

 

Certainly a lesson to be learned by all those luxury companies who 'snob' internet, facebook and social media in general.

 

 

 

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burberry / angela ahrendts / customer engaement / digital technology / facebook / youtube

GOD SAVE THE ....CHINESE!

2012-01-10 05:38:49.0

At least that's what London's luxury retailers must be thinking.

 

Harvey Nichols Department Store London.  Image via Harvey Nichols

 

 

According to a report published in Red Luxury many retailers were very worried about Christmas sales this year but London stores such as Harvey Nichols, Harrods and Selfridges have reported boosts in sales which they attribute to Chinese tourists.

 

Harvey Nichols reported post tax annual profits at the London store up 32% compared to last year's figures, whilst Burberry's CEO Angela Ahrendts was reported as saying by the Financial Times  and the Telegraph that:

 

“When Chinese consumers travel, they spend six times more than when they stay at home.  Saying ‘I bought this in London’ adds further cachet.” 

 

On a slightly negative note for London, despite a significant increase of Chinese visitors to the city, according to Global Blue Paris is still the number one holiday destination for Chinese travellers, while London comes in second.  

 

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harvey nichols / selfridges / harrods / christmas sales / god save the chinese / chinese tourists / chinese travellers / financial times / red luxury / global blue / holiday destination / paris / london / luxury retailers / department stores / luxury department stores / angela ahrendts / chinese tourists / burberry

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