BURBERRY LEADS THE WAY ON FACEBOOK & YOUTUBE!
Focus on customer engagement has proven particularly successful for Burberry.
Its customer engagement strategy and investment in digital technology has ensured that Burberry maintains its leadership position in social media with over 10 million Facebook fans and 10 million views on Youtube.
Image via Stylefrizz.com
Angela Ahrendts, Chief Executive Officer, commented:
" Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness, further strengthening brand momentum."
Proof that social media can make a difference to companies can, in our opinion, be sought in the fact that Burberry's Christmas and pre christmas sales results were up +21% compared to the same period last year.
Certainly a lesson to be learned by all those luxury companies who 'snob' internet, facebook and social media in general.