Karl Lagerfeld'sE-Brochure for Chanel is a must watch for all Karl Lagerfeld and Chanel fans who wished they could see the astonishing designer at work.
Filmed in black and white it stars the magnificent Stella Tenant as she is photographed and filmed by Karl Lagerfeld whilst modelling the Chanel Spring Summer 2012 Pre Collection. The E-brochure is shown on the Studio Chanel microsite
According to Rupert Hoogewerf, Chairman and Chief Researcher of Hurun Report
“Gift-giving is an essential part of Chinese culture. The money spent on gifting, especially at Chinese New Year, is staggering compared with the West.”
One should not be surprised therefore that as Red Luxury reports, the top gifts favoured by Chinese luxury consumers in 2012 according to a survey of 503 Chinese millionaires consist mostly of global name brands, particularly French brands.
Guan Hongsheng, who owns a trading company in Wenzhou says
“What I want is a brand that is widely recognized. Domestic brands are still not well-known enough for my friends. I prefer the latest items that cost more than 10,000 yuan each,”
Mr. Hongsheng spent more than 1 million yuan in business-related gifts that included more than 40 iPhones, seven iPad 2s, Macbooks and items from Cartier, Hermes and Montblanc.
A typical wealthy mainland Chinese included in the survey of which 3 out of 5 were male, average age was 41 with a personal wealth of Renminbi 10 million or more (equivalent to USD 1.6 million / Euro 1.2 million / GBP 1 million)“has two private bank accounts, 4.2 watches and three cars. They travel eight days a month for work. They go abroad three times and spend 20 days for leisure in a year.”
"Falling property prices and a bearish stock market may change wealthy Chinese people's luxury goods buying behaviors."
It suggests that a large percentage of the Chinese high net worth individuals (HNW) is said to be getting cautious with its spending choices and will probably turn to the second hand market as sellers and buyers. This will allow them to both free up their cash tied up in assets, and satisfy their lust for luxury goods, bags accessories and apparel in particular.
So readers, start scouring through the back of your closets for all your vintage Hermes, LVs, Chanels etc and book a ticket to China - a new opportunity awaits!
Afterall the Hermes Shiny Rouge H Porosus Crocodile 30cm Birkin Bag with Solid 18K White Gold & Diamond Hardware pictured above, fetched over $200,000 at auction recently!