We met with co-founder Caitlyn Chase, to find out more about Caviar & Cashmere, their products, plans for the future and their new project the Caviar & Cashmere Club.
How would you define Caviar & Cashmere the brand?
Caviar & Cashmere has a true understanding of luxury. Caviar & Cashmere produces unparalleled quality products that can be relished and enjoyed for a lifetime. Caviar & Cashmere strives to embody indulgence in every way - having each item be a premier product of imagination, hard work, and shared passion.
Who is the Caviar and who is the Cashmere between you and your mother?
I named the company Caviar & Cashmere because those are two of my favorite luxury items. I think the name Caviar & Cashmere is synonymous with indulgence and comfort.
What is luxury for Caitlyn Chase and Marilyn Chase?
My mother and I both believe that luxury is whatever makes you happy. We strive to design high quality products that our customers enjoy wearing and using for many years.
Caitlyn can you tell us about your latest scarf collection which you designed?
I am introducing a new collection of scarves for Spring/Summer 2012, which I am very excited about. My 100% cashmere scarves sold extremely well last year and I wanted to expand the line, making more fabric blends and designs that appeal to all types of people. The new collection has not only 100% cashmere scarves, but also unique blends such as silk/wool, linen/cashmere, and pure pashmina. The scarves are hand spun and hand woven in India and come in a variety of printed designs for both men and women.
Caviar & Cashmere Watercolor Scarf
What was the inspiration behind it?
The inspiration behind all of my products is travel. The new collection of scarves is inspired by various animals, artwork, and architecture that I have encountered all over the world. From exotic leopard prints inspired by safari in Africa to pastel floral prints inspired by the botanical gardens at Versailles. I am extremely inspired by the beauty of the world.
Caviar & Cashmere Tiger Scarf
Being a designer must be quite different from being a luxury lifestyle and fashion writer. What do you find are the biggest differences and what do you love about being a designer?
I do not consider either designing or writing a “job.” I wake up every day excited to express myself creatively and am always looking out for things and people who inspire me. Writing is an outlet in which I can express myself and my opinions on paper, whereas designing is very much similar, in that I express myself in beautiful textiles. I love designing because I love making people happy, and creating beautiful pieces people can wear and enjoy.
Shanghai Cashmere Knit Robe
Both you and your mother have travelled extensively and continue to do so. Which City has inspired you the most, and which remains your favorite and why?
I have been fortunate enough to travel and see the world from a very young age. My family loves traveling together, and we usually visit a new place every year. I have found inspiration from every city I have visited, each distinctive in its own way. My most recent trip to Greece was very inspiring to me. I took thousands of photos of the magnificent colors, patterns, and textures I encountered while sailing around the islands. I am leaving for India in just 5 days and am very excited to discover that part of the world. I will be traveling to Mumbai, Delhi, and Goa to visit my manufacturers as well as explore the beautiful country of contrasts.
Caviar & Cashmere Jet Set Travel Set On It's Way To New York!
How have your travels influenced your products?
Each product is inspired by my travels. My goal is to design not one item the same, just as not one city in the world is the same.
Travel Set - Zebra Travel Set - Red
Travel Set - Grey Travel Set - Leopard
What is the main distinguishing feature of a Caviar and Cashmere product?
Every product is of premier design and the best of the best quality fabric. I travel the world in search for the best quality fabrics and distinctive blends.
Who is your typical client?
The Caviar & Cashmere client is someone who appreciates quality, luxury, beauty and the finer things in life.
What has been the most successful product to date?
The most successful products have been the scarves, which is what prompted the extension of the line. I think the new collection will have great feedback because the scarves are unlike anything I’ve ever seen before. Each is hand spun and woven in India and features a beautiful printed design. The colors on the scarves are so vivid and bright, and will be able to transform an outfit.
What is your average price point?
Now with the introduction of blended fabrics, we have a price point that fits everyone’s budget. Our scarves range from $60 to $600, depending on fabric content.
Caviar & Cashmere Baby Blankets "You're Never Too Young For Cashmere!"
Where can we buy Caviar and Cashmere’s products?
All 100% cashmere Caviar & Cashmere products are available for sale at www.caviarandcashmere.com. Our e-commerce site is domestic for the United States, but we are able to fulfill international orders via email at firstname.lastname@example.org. The new scarf collection will be sold internationally, with store listings available in the coming months.
Can you tell us about the Caviar and Cashmere Club?
The Caviar & Cashmere Club is a free membership where clients can sign up for our newsletter, learn about new products and promotions, as well as be invited to excusive events we plan to throw in the future.
What can we expect from Caviar and Cashmere in the future?
I would love to grow Caviar & Cashmere into a full-scale luxury lifestyle brand with an array of different products. My main priority is to stay true to the brand and ensure our customers with the highest quality, innovative designs, and accessible price points.
For additional information please contact Caviar & Cashmere at email@example.com
For wholesale enquiries please visit the Caviar & Cashmere website