Tod's Spring Summer 2012 Campaign Featuring Anne Hathaway
Image via Stylefizz
Despite the difficult financial climate particularly in Italy and Europe in general, TOD'S Group posted what it described as 'outstanding' consolidated sales results in 2011 at 893.7 million Euros in 2011, up 13.5% from 2010.
Out of the group's brands it was ROGER VIVIER's revenues which stood out against the rest posting an increase of +67.9% (36.5 million Euros in 2011), showing an acceleration of the growth in the fourth quarter of 2011, compared to the already brilliant results of the previous quarters, thus confirming what the Group claimed to be "the undisputed potential of the brand".
Roger Vivier Store in 29, Rue du Faubourg Saint-Honoré
Image via Paris.com
This was followed by TOD'S its revenues totalling 487.6 million Euros in 2011, up +19.8% from the previous year, and then by HOGAN's revenues which at 280.9 million Euros in 2011, were up +4.7% from the previous year. The Group explained HOGAN's performance in the last few months of 2011, the brand’s performance was affected by the tough situation of the Italian market, which is still very important for the brand.
Following the opening of its first three directly operated stores in mainland China, in September 2011, the brand is now pushing its international expansion, with major focus on the Asian markets, which the Group believes offers a huge potential for growth.
Hogan Spring Summer 2012 Ad Campaign
Image via Collection Fashions
The only brand which saw a downturn in sales at 87.8 million Euros in 2011 at -2.0 was FAY which the Group believed reflected the selective distribution strategy, aiming at preserving the exclusivity and high positioning of the brand in the Italian market, which is still the major market for the brand.
Fay Spring Summer 2012 Campaign
Image via hiddenbeauty-perla86
Generally, one can see sales growth in most of the Groups markets even in Italy which saw a +5% growth, Europe (excluding Italy) +11.2 and North America certainly showed a strengthening in growth at +17% but not surprisingly it was the Asian markets and the rest of the world which saw the greatest jump at 38.1%.
Diego Della Valle, Chairman and CEO of the Group, commented :
“2011 sales figures confirm, once more, the resiliency of our Group, which registered a solid double-digit sales growth, even in a challenging environment. Customers remain loyal to our products, which are more and more appreciated for their superior quality and timeless image. Our DOS posted very strong results, in all regions, with an excellent performance in the US and Asian markets, where Tod’s enjoys a strong brand awareness. Considering the favourable sales mix, I’m confident that also profits will post an outstanding performance.”